Tennders x GrowthX

Core value of the product:

1. Brokerage tool: A network for transparent and trusted logistics companies for moving shipments and finding trucks.
2. Tracking and automation: Digitised and automated workflows to pricing insights, tracking shipments and minimize paperwork.
3. Report, billing and finance: Reporting and financing payments to ease cash flow.

User's experience of core value proposition of product:

1. Logistics operators using the product can onboard and directly work with their internal and external partners/providers.
2. Use digital network for new partners, pricing insights and automated documentation and tracking services reducing over 30% of repetitive workflows.
3. Review their business and get financial support for payments and collections.

Natural Frequency: (Mon-Fri -> weekdays)

1. Casual users: 3-5 shipments per week (spending 2-3hrs per week)
2. Core users: 25-50 transactions per week (at least 10-15hrs per week)
3. Power users: +200 transactions per week (6+ hrs per day)

Best engagement framework for the product:

Feature:

1. Digitise partners: A company using Tennders SaaS, can give users of their partner and provider companies an account in their system that digitise their work and giving them a free working space.
2. Pricing Insights: Users can get pricing insights each day based on current pricing trends and historical comparisons.
3. Early-payments/QuickPay: Financial support for payments and collections: use Tennders as a bank to finance payments to carriers or collections from customers.
4. Marketplace: Use the SaaS network marketplace, as a digital freight network giving them access to multiple marketplaces.

Actions for active user:

Free user:

1. Posts available shipments or trucks on marketplace (10 per week)
2. Sends or receives price and payment terms (50+ negotiations)
3. Books order and tracks shipment lifecycle (2 booked orders)

Paid user:

1. Posts an available shipment or a truck on SaaS(with internal users) and Marketplaces(external users) (50 per week)
2. Negotiates price and payment terms with internal and external partners/providers (200+ negotiations)
3. Tracks shipments through its lifecycle - booking to payments (25 booked orders)

User segmentation:

Engagement Campaigns:

Churn

Negative action tracking insights:

Peak hour in-activity: There are multiple time-slots in a day which are peak hours for user activity. Almost all users are actively posting availabilities, reviewing offers, making offers, booking deals and generating documents. Casual users consecutively missing/idle during these slots are likely to churn.

Low-no response to offers: Users have 30 minutes to respond to an offer after which the offers are automatically rescinded, users who are posting shipments, and receiving fewer offers(or no offers) are likely to churn.

Low-rated users/companies: Users and companies are rated by partners and providers for multiple criteria like response time/communication, on-time service/delays, truck plate verification, shipment tracking, and payment terms adherence. Users/companies failing to serve the agreed terms, get ranked lower and are usually filtered out by tiers (tier1, tier2, teir3). Low tiered providers/partners do not receive priority offers and in many cases no offers, which makes them likely to churn or seek Tennders support to improve service.